Tag Archive: conversion
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Big Honkin’ Ads: Ad Placement Strategies
In my third and final installment of my “Big Honkin’ Ad” series I discuss my placement strategy for these ads. Read the article to take a look at issues like rotating versus static ads, header vs. sidebar vs. inline ad placement and other related topics.
Big Honkin’ Ads: Ad Selection Strategies
In this second part of my “Big Honkin’ Ads” series I’m discussing how I select the ads to use in my campaigns. This article looks at picking complementary offers and some additional ideas on click-thrus and conversions of these ads.
Big Honkin’ Ads … Do They Work?
A few weeks ago I began what I called my “Big Honkin’ Ad” experiment. In this article I give an update on the results so far and give some of my thoughts about the ubiquitous 125×125 button ads that many blogs are displaying these days.
