Tag Archive: advertising
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Why I Removed EntreCard
EntreCard recently changed their pricing algorithm and I decided to drop their widget from my sidebar. Here’s what I think of this change and why I dropped the EntreCard widget.
Big Honkin’ Ads: Ad Placement Strategies
In my third and final installment of my “Big Honkin’ Ad” series I discuss my placement strategy for these ads. Read the article to take a look at issues like rotating versus static ads, header vs. sidebar vs. inline ad placement and other related topics.
Big Honkin’ Ads: Ad Selection Strategies
In this second part of my “Big Honkin’ Ads” series I’m discussing how I select the ads to use in my campaigns. This article looks at picking complementary offers and some additional ideas on click-thrus and conversions of these ads.
Big Honkin’ Ads … Do They Work?
A few weeks ago I began what I called my “Big Honkin’ Ad” experiment. In this article I give an update on the results so far and give some of my thoughts about the ubiquitous 125×125 button ads that many blogs are displaying these days.
How To Evaluate Ad Programs for Your Blog
If you’re seeking to monetize a blog you will want to take the time to determine which ad program will have the best return on investment for a space on your blog. Here’s how I evaluate these programs:
Google Adsense - The Gold Standard
Love it or hate it, when it comes to advertising on the Internet […]
Google Wants to Know What You’re Watching on TV
Google has reached an agreement to buy detail information about the kinds of people who watch certain TV shows from the Nielsen rating service. This deal points toward the direction that Google wants to go as a company.
The direction for Google is to be the expert in applying demographic data to selling advertising space. Essentially […]
The Power of Buzz Marketing
It seems that Google relies heavily on creating free publicity for its brand instead of using traditional brand marketing.
AP: Google skimps on its own advertising
Although Google regularly promotes its brand and services on its own online ad network, that soapbox hasn’t been the key to its ubiquity.
Instead, Google has relied on word-of-mouth and the […]
