Niche Blogging and Informational Sites

Making the Sale

I got an interesting trackback on one of my older niche blogging posts, Niche Blog Beginner Tips, and I thought I’d do a quick response post to it.

What is a Niche Marketing Blog?

In this article on Biziki, Some Thoughts On Update Frequency, Frank wrote the following:

I think that this defeats the purpose of providing your readers with something new to read. In my mind, one creates a niche blog in order to address a need for information in that certain niche. If the most recent content was published a year ago, do you think that your old readers would keep coming back for more? I really don’t think so.

Unfortunately, he didn’t get the point in my article, that a niche blog, in the context I was writing about, is designed as an advertising medium for one-time search visitors, not as a social, entertainment or informational medium for repeat readers and subscribers. I had covered this somewhat in another article I also wrote way back in January called Niche Blog vs. Social Blog. In short, the point of a niche marketing blog is to direct the visitor toward a particular advertising offer. The offer could be an Adsense ad block or an affiliate banner or link.

The primary objective isn’t to inform or entertain, it is to make a sale. This is done by either by not providing information and thereby encouraging the visitor to move on, hopefully via one of your Adsense ads, or by directing them to a location where they can make a purchase and you can make a commission from it. I wrote about this method in these posts:

Informational Sites and Blogs

A Passionate Niche Fan

If one does want to write an informational mini-site or blog about a niche topic they have a passion about, that’s fine. Not everyone wants to write fluffy ad copy in the hopes of getting commissions. I understand that.

However, informational sites can make good money when paired with the right monetization methods. I wrote about this in a few other posts a while back such as MSNBC Catches Up With Niche Blogging and Making Money With Adsense Even If You’re Old and Gray. I’ve found that these sites make good “$1 a day” sites, meaning that they can average about a $1 a day with no effort beyond some basic SEO practices at the start.

One interesting thing about such informational sites is that you still don’t need a frantic update schedule like a social blog where you’re chasing the elusive subscriber/reader or a trends blog where you need to stay right on top of the news niche you’re covering. You don’t need the “every other day or even two or three times a week” schedule like Frank suggested on his Biziki post. A schedule of 6-8 weeks works quite well and even longer update frequencies will still work. Oddly enough, you’ll still get RSS subscribers and regular readers as well as good search traffic.

I suggest comparing it to the magazine industry. Some magazines, like People and Newsweek, are published weekly. Others are published monthly and others every quarter. Some magazines are even published on an annual or other infrequent basis. I do recommend having a publishing schedule, particularly if you’re using a blog format, or using an email newsletter to announce new content and to perhaps promote offers.

OK, that’s enough for today. I have to get back to work on My Content Generator Program. If you have any thoughts on this, please leave a comment here or on one of the other articles I mentioned.

Caricature photos courtesy of iClipart.


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Comment by Robert
2008-08-31 02:15:54

I’d agree that he missed the point. He’s thinking about capturing and entertaining readers, as opposed to targeting search traffic. It’s different audiences really, though both are fickle in their own ways.

Comment by jfc
2008-08-31 18:00:57

Hi Robert,

It’s interesting how the different traffic sources interact with a site.

For example, a post like this will have a bounce rate of around 30-40%. Most of the traffic is from people coming in from feed readers or from referral on other blogs. One like the previous one on the Sansa Clip will have a bounce rate of about 85%. Guess which one makes money and which one doesn’t?

Comment by Grizzly
2008-08-31 11:20:12

Thanks Frank ;-)

As for social traffic… aaaaargh!

Just noticed your John Chow Link - that is funny. Has Vic seen it?


Comment by Grizzly
2008-08-31 17:45:53

Garry Conn… Caroline Middlebrook… oh you are good at this! :-)

Comment by jfc
2008-08-31 18:02:52

Hi Griz,

I have a lot of fun with my Random Blogroll Plugin. I’ve got everyone on your ‘Friendz of Griz’ list plus some special links to you and Vic that you noticed.

Comment by Dinheiro
2008-09-03 04:21:45

uhhhh, evil evil :D lol

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Comment by jfc
2008-09-03 07:23:25

Griz now has an anchored deep link for “Oil Filters” :)

Comment by trade show booths
2008-09-01 12:33:32

hi Frank,
I think your link at the bottom for iClipArt answers my question but I’ve still got to ask it… Is that you by the car in the picture at the top or this post?
Great images as always, and good explanation of the purpose behind a niche blog.
~ Steve, purveyor of portable trade show booths

Comment by jfc
2008-09-01 23:31:39

Hi Steve,

No, that’s not me in the picture. :)

Comment by trade show booths
2008-09-02 08:24:02

Well, Frank, whoever he is, he’s a good, honest looking guy. I’d buy that car from him… if it wasn’t for the white socks. My momma taught me to never trust a car salesman with dark shoes and white socks. Don’t know why, buy I trust my momma.
~ Steve, aka “trade show booths

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Comment by Vacation Pack List
2008-09-02 02:32:30

Niche is best as far as I am concerned - i have a short attention span LOL In fact ibought a fantastic book on holiday - Tim Ferriss 4 Hour work week - I think it will work great combined with niche sites - maybe more like 84 hour work week to start - but later on… Lissie

Comment by Dinheiro
2008-09-03 04:28:52

Frank, let’s see the comments of our friend “BCW” :)
Here they’re:

NOTE: (our friend “BCW”, was a little drunk at the time of the comment)

You started learning a bit about niche blogging and informational sites and a bit about niche blogging and informational sites and before you knew it you have niche blogging and informational sites. grizzly is undoubtedly another great niche blogging and informational sites. niche blogging and informational sites is a pleasing way to get even more niche blogging and informational sites. That was a missed opportunity. Why would I blind myself to the truth. It is simple folks. Well, like I always say, misery loves company. frank is a tool to decrease the amount of niche blogging and informational sites. So what’s my take on john chow. I hope this quells some of the concerns I’ve been reading about informational sites.

It is immense how the public doesn’t relate to a plain vanilla realm like this. The fact is that they do not have a niche blogging and informational sites with a niche blogging and informational sites. That’s the long and short of it. There is something special or different about john chow. Here’s an experiment. Here’s where the rubber hits the road. Close enough for government work. It is hard to nail down a grizzly that generates impression for a grizzly. You need every frank you can get. Everyone wants to get . It’s not different than getting niche blogging and informational sites. That was a piece of cake.

It is too early to tell but I can’t implore myself to muse upon what my adherents may be grumbling about informational sites.
______THE END______

Well, what can i say from the comments of our friend “BCW”, he likes vodka, that’s for sure :) . But i really liked the “frank is a tool to decrease the amount of niche blogging and informational sites” or the “You need every frank you can get”. Yeiiii my friend “BCW”, you rock!!

Comment by jfc
2008-09-03 07:21:43

Hi Dinheiro,

I’ve created quite a monster.

Comment by Dinheiro
2008-09-03 08:31:18

indeed, frank, indeed :)

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Comment by Make Money
2008-09-14 19:53:40

I actually really liked that old article, but strongly disagreed with 1 main point
U said “use social media sparingly, if not never” - why not - it brings great traffic, subscribers, revenue and more

Comment by jfc
2008-09-14 20:17:03

Hi Make Money,

Griz just posted on this very topic: Credit Cards Make Money Online

2008-09-27 17:20:26

I love social traffic for my niche sites built around EPN but definately avoid it for adsense. I figure any traffic I can get might spur that impulse buy at ebay.

Comment by Armen Shirvanian
2008-10-15 13:11:15

It sure has been seen that there are quite a few marketing sites, so that there can now be smaller sites within the category of marketing for specific marketing of, for example, sites that relate to pottery.

Comment by blogger bill
2008-10-16 16:06:11

I have a niche marketing site that I have gotten loads of traffic back to using social blogging sites.

The one that I’ve had the most luck wtih is ..Do any of you use sites like this? Im looking for others.

The premise is simple…You upload portions of your blog posts to the website, and they are ranked by a communtiy of users. Blog posts witht he most ranks (they call them echos). Are put on the front page of the site.

None of my posts have got to the front page, but I have still got back traffic to them.

What sites do you guys use?

Comment by savings account
2008-10-23 12:07:46

Niche blogs can be categorised into two groups, one group will be popular topics such as life, online marketing etc and the other group is not very common mostly; eg geophysicist blogs but all depending on the target audience can prove to be great .

Comment by phpBay Pro
2008-12-24 02:06:24

Speaking of the monetization methods, phpBay Pro is a good one. It brings in the eBay listings, so you also have continually changing content to feed the GoogleBot. Wade’s also coming out with phpZon to do the same with Amazon, but that 1 day vs 7 day cookie issue is a big difference.

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