Griz recently pointed out a new free web site generation tool, Blinkweb, from the Callen Brothers who’re well known for other products like SEO Elite, Keyword Elite and Hyper-VRE. This new product promises to produce quality sales page style websites with little effort or technical programming know-how required. While the product hasn’t been released yet and we don’t know all the final details, lets take a look at what we know so far.
The information we have indicates that this product is a drag and drop, online based, content creation system. Based on the video it looks a bit like Squidoo page generation except simpler and more basic. The drag and drop interface looks simple and intuitive. I think most people should be able to get the hang of it quickly although the proof of this will be once the program is released. You can make anything look good in a demo.
We will have to wait until the final release to do a full review of Blinkweb. It looks promising for the novice to use and perhaps time saving for the power user. Certainly the price, free, is right. But are there any catches we might want to concern ourselves with at this point?
A Means to a List
The Callen’s are expert list builders. Over the past few years they’ve amassed quite a list of Internet marketers that they can sell new products to easily based on the quality of their previous products. By offering a free product like this it not only allows them to further build their list but to offer upsells in the future. While this is good for the Callen’s is it good for you?
Given that the Callen’s aren’t egregious spammers like some in the Internet marketing game, being on their list isn’t too bad. They don’t abuse the privilege. Their products are generally high quality and do what they say they do although some are a bit over hyped on videos. Their products require a certain level of Internet Marketing and SEO knowledge and using them without that knowledge may be an exercise in frustration for some.
The Fine Print
Being a computer programmer plus someone who has studied law I tend to analyze things in depth. So I had to read their long and boring Terms of Service page. Essentially what I gathered is this.
First, it looks like the web site created by Blinkweb will be hosted on the Blinkweb site, not on your own site. This isn’t all bad. After all Squidoo, Hubpages and others are like this. However, this could have some other implications, good and bad, for search results, Google indexing and so forth. We have seen how Squidoo has fallen in and out of love with Google.
Next, like other similar services, you don’t fully own the content but you grant virtually unlimited rights to the content to Blinkweb.
Adult oriented content and other illegal or bad neighborhood content are, of course, prohibited. This is good Blinkweb News.
One thing I’m not sure about from reading this TOS is if the Blinkweb site will be injecting it’s own advertising along with yours or if you will have to pay a commission on sales you make through the site. This could be limit the effectiveness of the site if this is the case. It would also be good to know if outbound links from Blinkweb will be followed, nofollowed or at the page creators discretion. We will have to wait for a Blinkweb Update to find out more about this situation.
The Bottom Line
My initial thoughts on Blinkweb are that it may be a good idea but there are a few caveats I have. Do you have any thoughts on this product? If so, leave your Blinkweb thoughts in a comment below.
Now that Blinkweb is up and running I created a Blinkweb page for my Link Luv Post Builder program just to get a feel for it. My initial impressions were kind of so-so at this point but I’m impressed with the programming quality represented behind the scenes. I’ll have a more complete review update article on Blinkweb in the next few days as I work with it some more.