One of the keys to having a successful niche blog is for the advertising to be the star of the blog. It doesn’t matter if it is the Adsense ads, the eBay affiliate widget or an affiliate offer. You don’t want visitors to waste time reading your search engine optimized writing, you want them to click through to the advertisers site so that you can get paid. There are different schools of thought on this but one holds that you should use a plain, boring, ugly theme with long boring articles. Boring Memo is designed specifically for that.
Boring Memo Features
This theme is one column with the sidebar section at the bottom of the page. It is widgetized although you probably don’t want to use many widgets with it to prevent blunting its search marketing impact. It was developed and tested with WordPress 2.51 although it should work OK with previous versions of WordPress. It’s a pretty standard and simple theme.
The theme uses a Courier font to make it more boring and to resemble an old fashioned typewriter memo. This font isn’t as easy to read as proportional fonts and will most likely cause a reader to click out, hopefully by clicking the much more readable ads on the page.
Date references have been removed to help make the content more timeless and less ‘bloggy’.
The theme is very minimalist, just the bare essentials, and should be well optimized for internal SEO. If you notice anything SEO-wise that might be a problem, let me know.
Advertising With Boring Memo
A key feature of this theme is the advertising block. Inside the single page template there is a block where you can insert your advertising. To change it, go into the theme editor and look for the section marked like so…
You will want to delete my dummy advertising there and replace it with your own. You can leave mine if you want, but it won’t do you any good.
The theme and the advertising block are optimized for a 336×280 Large Rectangle ad. You can adjust this size if you want by modifying the the height and width in the inlineadblock section in the Stylesheet. It’s at the very end of the stylesheet so it’s easy to find.
You can plug just about any kind of advertising into this location and it will appear inline on the left top side of the single page articles. This is one of the better places for advertising since English readers will look there first when they begin to read a page.
OK, I’ve bored you enough, here’s the download and demo links…
Any questions and/or suggestions about this theme? Please leave me a comment and let me know.