I’ve been experimenting some with trends blogging off and on for awhile, both here on OpTempo and on some other blogs. While I’m not claiming to be an expert at it, I have noticed and been trying out a few things that might prove interesting to you.
What is Trends Blogging?
Let’s get this out of the way first. Quite simply, it’s following the latest trends that people are searching for and posting about them. You can do this on almost any blog if you’re creative enough. However, it will perform best when blog is either setup to take advantage of a short term trend, for example an American Idol contestant, or in a blog built around a large, generalized, niche such as entertainment or electronics. You can also build around the idea of getting trickle traffic with occasional bursts as topics cycle.
Where can you find these trends? I had covered this in an early post, Keyword Selection Sources. Depending on the visitor demographic you’re targeting you can use these sources to identify and blog about trends.
US TV Shows Often Drive Google Trends
That is one observation I’ve made from watching the trends over time. When something happens on a popular TV show, people start searching for it. For example, last night’s season finale of House featured a complication with the anti-flu medication amantadine and a mention of Huntington’s disease. Guess what some of the top search terms in Google are today? With the American Idol season wrapping up tonight and tomorrow you can easily guess what terms are going to be at the top of the list in the next 24-48 hours.
Another thing about following TV show trends are the boost you can get from reruns and from ongoing story lines. For example, the Huntington’s disease story line will probably continue to pop up from time to time on House. Another example is this post, Jin, the Next Character to Die on “Lost”, has received steady trickle traffic since I wrote it back in October with occasional bursts as the character’s story is unveiled.
Quick Addition: Another trend so far as TV watching in the US goes is that women flock to the Internet in the late afternoon and early evening to look up more info on whatever Oprah talked about on her show that day. For example, today it’s “Quantum Wellness” and Kathy Freston.
Building for the Future
One strategy I’ve been trying is to identify newly announced products, such as the HTC Touch Diamond Phone, that have popped up in Google Trends and elsewhere. I then write posts or even whole niche blogs around them. By the time the product is actually out on the market, the blog or article has age and links and will, with any luck, have steady search traffic that will monetize well.
It doesn’t necessarily have to be products that you build around. You could also build around hot business, financial and legal trends as well. While things like recessions and the mortgage crisis ebb and flow you can build a good level of authority on such topics in a niche or supporting blog that you can reuse often.
Going for the Quick Traffic Hit
Another strategy is to try to grab onto a hot trend and write a decent post about it to get a quick hit of traffic. An example of this is my recent post on the Tang Bomb. This post has pulled in a few hundred unique visitors over the past few days. While this traffic isn’t all that easy to monetize, just by pulling in the search traffic numbers you can improve your chances for making money. Even curiosity seeking traffic from Google is better than no search traffic at all.
You’ll find many topics like this that come up regularly that you can take advantage of to drive search traffic to your site.
Well, I should mention that you can use my Link Luv Post Builder program to help you with creating these kinds of posts. Using it, you can pull in news feeds and use that information to put together a good, original, article. That’s what I did with the Tang Bomb post. You could also use it to build an aggregate news post on a particular topic.
Do you have any ideas, questions or observations about trend blogging that you would like to share?