If you’re wanting to follow trends in your blog or simply close in on some ideas for a BANS (Build a Niche Store) eBay Affiliate site or a niche marketing blog finding the right keywords is where you want to start. From what I’ve seen, some people need some ideas on how to get started doing this before they delve into more complex keyword research methods so I thought I’d do a little post that might help you along if you’re in this category.
This is the big daddy, where just about everyone starts and many people end when it comes to keyword ideas.
If you want to know the 100 top things the world is searching for on the Internet at any given moment, here’s your ticket. One thing that you’ll notice about these trends is that they aren’t always the most monetizible topics. A lot of people will commonly be searching for information on other people such as people in the news or popular celebrities. They’ll also be looking for news about important events like wars and disasters. Blogging about these items can bring traffic however conversion can be more difficult than product and service oriented posts.
Also note that these trends can be very transient. You might get a few hundred or even a few thousand hits the first day and no hits afterward as the story dies. Some topics produce consistent trickle traffic while others will suddenly see new search traffic after months of dormancy. You never know what it’s going to do.
Yahoo keeps its distance second place in the search engine market with this tool. It shows the top 20 searches and the 20 searches that have increased in volume the most over the past week. One thing that you’ll notice about trends here is that user demographics tend toward a less tech savvy crowd and tend to be either teenage searchers or older (40+) searchers. Bear this in mind if you’re wanting to target visitors in these demographic groups.
eBay offers two ways you can check into what people are searching for on the world’s largest marketplace.
First, there’s eBay Pulse. This page shows you the top 10 products that are being searched for by visitors. As you might expect you’ll see very popular electronics items like the Apple iPod and the like. Overall, this information isn’t all that useful unless you’re well poised to compete for these keywords on your BANS site. Another interesting piece of information on this page is the most watched auctions. This information can be surprising at times and can be useful.
Secondly, there’s eBay Keywords. These pages offer you a way to see the top eBay search terms in alphabetical order. This list is rather large and is quite useful in finding keywords for BANS and other eBay affiliate marketing sites.
Lycos is an ‘also ran’ in the world of search engines and switched over to being a portal service and free blog provider. Their Top 50 page shows the top searches done from their portal and in their blogs for the previous week. These searches tend to reflect a younger demographic and thus are weighted toward celebrities, video games and TV Shows.
If you want to get a grasp on what’s hot in the news, this page at the New York Times will tell you what people want to know more about. The demographics here will reflect a more urbane and older audience who’ll be looking for more political and business news.
Dogpile is a search aggregation site. This page shows a live running feed of searches going through their system. While it won’t show you popular searches it can spark some ideas as you watch live search terms scroll by.
I’ve used all of these at one time or another for a jumping off point for keyword selection. There are other such services available. If you have one you like, feel free to mention it in a comment if you want to share it.
How useful are these kinds of search popularity tools to you?