One of the challenges with niche marketing blogs is keep your content fresh. You can add new content from time to time but the lack of activity will slow down visits from the all important Googlebot. Well, there’s a plugin for WordPress that’s available that will help you recycle old posts, Dagon Design’s Scheduled Post Shift Plugin. I’ve been trying this plugin out for a few weeks on some of my niche blogs and I like what I’m seeing from it so far so I wanted to do a quick post on it in case you haven’t encountered it yet.
What It Does
This nifty plugin automatically goes in and changes the post date of the oldest post to the current date, essentially moving it to the front of the blog. Not only that but in doing so it pings all of the services you have in your blog’s “Update Services” list. This makes it appear as if you’re actively adding new content to your blog.
The plugin allows you to set an hour interval to the post shift. It also allows you to select a particular category of posts to rotate or you can rotate all of the posts on your blog. Installation is rather easy, just follow the instructions on Dagon Design’s site.
Caveats and Recommendations
As you can probably guess, this isn’t a good plugin to use if you’re using date based permalinks such as I’m using here on OpTempo. On most niche blogs you should either be using category or post title based permalinks since this is better for SEO purposes. Even worse, if you use it on a blog with date based permalinks you will change the URL of the post, thus losing your Google indexing for the post and perhaps raising red flags with Google.
I’d recommend using this plugin on a niche blog that has at least a month’s worth of posts, roughly 30-50. This can allow for a nice and natural rotation of somewhere between 12 to 24 hours. If you have a niche blog with a lot of posts, for example a few hundred, a faster rotation of about 4 hours might work. I’d be careful about working the Googlebot too hard though.
Lastly, if you have a niche blog with time sensitive information, such as celebrity antics or current movie reviews, this plugin won’t be for you. It will work best for niche blogs on topics that don’t change very often, for example, home repair or legal services. I’m also going to give it a try on a blog that’s using PHPBay to see how it works there.
Have you tried out this plugin yet? If so, what did you think?