EntreCard introduced a new exponential pricing scheme this week. What does this change mean for this popular widget? Will people remove it from their blog now that “power dropping” traffic will dry up? Is the new pricing scheme an effective way to deal with the EntreCard credit market? Well, here’s what I think and why I’ve removed EntreCard from OpTempo.
Popular No More
EntreCard had essentially become a social exchange system more than an advertising system. “Power Droppers“, people who dropped 200-300 cards a day, had high advertising prices due to the amount of activity they generated. That’s why someone with a feed count in the low double digits and little Alexa traffic could have a blog that costs 100’s of credits to advertise on while someone with a much better stats would be cheap in comparison. It was all based on one’s popularity within the system and not on things that web site advertising is normally based upon.
The exponential pricing scheme is an attempt to address this inequity that was noted by John Cow in this post, The Last Drop For Entrecard. While this addresses this concern, it probably goes too far and may well alienate many active power users of the system.
Ridiculous Inflated Prices
The change also prices the EntreCard advertising far too high at the current market value of EntreCard credits. In fact, it is actually cheaper to order a review from John Chow, his most expensive form of private advertising, than to buy an EntreCard ad that will be ignored by a large portion of his audience.
Of course, the market price of EntreCard credits should deflate rapidly to come more in line with reality but it is quite likely that the price will remain out of line with other private advertising methods that will be more profitable for both the blog owner and the advertiser.
Why I’m Dropping EntreCard
Mainly, I always viewed it as a social exchange system between bloggers. The traffic wasn’t that valuable since about 90% bounced away within seconds but occasionally someone would stick around and comment and perhaps even click a Big Honkin’ Ad. It did give a slight boost to my Alexa numbers. Since I don’t think that it will continue to provide that limited value, I decided that it was best to remove the EntreCard Widget for now and see how things shape up over the next few weeks.
My prediction is that EntreCard will soon begin slowly disappearing from the blogosphere, much like BlogRush has, as it begins to deliver less and less traffic, particularly to smaller and mid-sized blogs that were the backbone of the social system. I’d also guess that Graham and the crew there will shop it around to various buyers and make a nice amount of cash from it. I wish them well in that endeavor.
Here are some reactions by some EntreCard users:
Surf the Mind: Thinking Through the Entrecard Changes
MoneyBites: EntreBashing: The New Pricing System
Michaels’ So-Called Life: EntreCard: The New Supply & Demand System
EntreCard Blog: Myths about the new pricing
The University Kid: WTF Is With Entrecard?
Quick Online Tips: Entrecard Changes Pricing Algorithm: Card Dropping Game Stops
Tha Slayer: The new Entrecard Credit system (has a much better idea for a pricing scheme)
If you have a post on this EntreCard situation, positive or negative, leave me a comment with a link to it and I’ll add it to the list.
UPDATE on 10/24/08: EntreCard Sucks
Yes, EntreCard Sucks as bad as Blogrush Sucks
Here’s a little luv note I got from them tonight:
Your account ‘OpTempo’ on entrecard.com has been deleted. The administrator gave the following reason:
Rule 7: hxxp://entrecard.com/docs/doku.php?id=blog_quality_standards
Please contact firstname.lastname@example.org if you have any questions regarding this action.
Well, it seems that good ole OpTempo didn’t meet their ‘quality’ standards. Actually, as you can see from this post, they didn’t meet my quality standards some time ago.