If you’ve followed Vic and his protege Justin I know you’ve heard of BANS or Build A Niche Store. However, what if you already have a WordPress blog sitting around that’s got pages indexed but you want to add eBay listing to it for some reason? Or what if you want to add an eBay feed to your flagship blog. Well, Monika at The Writers Manifesto came up with a good tutorial article on how to do this to a WordPress blog: Creating BANS Clone Sites The Easy Way. I won’t rehash what she said but I thought I’d show you a couple of examples of how this works.
First of all, I put one of these here on OpTempo over in the sidebar, a vertical banner. Since OpTempo is very untargeted traffic-wise I went with two of the most untargeted eBay categories, “Weird Stuff” and “Other”. Within the eBay widget builder, or as they call it a Sniplet, you can narrow this down further by keywords and price ranges as it fits your particular site’s marketing strategy. As Monika mentioned, make sure that you enter you affiliate ID in the builder or else you’ll be advertising for eBay for free!
Adding eBay Sniplets to an Old Blog
Next, I decided to do another revamp of my Guitars On TV blog that I have mentioned earlier in this article: Revitalizing an Old Blog with Google Video Units. As Court recently suggested in his post, When Do You Give Up On A Niche Site?, I haven’t given up on this site even though it although it’s not been a good performer, making about $20 or so a month in Adsense. In case you’re wondering, adding the Google Video Units to it as I described in that earlier post didn’t help it perform any better. Also, I haven’t done much in the way of link building for it either, at least not yet. Anyway, it does have pages indexed and it does get a bit of long tail trickle search traffic.
For now, I’m leaving Adsense on the site along with the eBay Sniplets. Yes, I know Vic, I should have one or the other. But, for now, I’m going to run a test a see which one does the best.
UPDATE: I recently removed Adsense and changed the color scheme of the Sniplet. These changes increased the CTR of the site considerably. Vic is right again!
Is It a BANS Replacement?
I’d have to say, “No, it isn’t”. BANS has a number of features that make it more usable and flexible, particularly to the person who isn’t that comfortable working with PHP and HTML and likes the time saving functionality found in this program. However, I do see several important possibilities for using the eBay provided Sniplet widgets.
First, if you have an existing niche blog that’s product oriented and it has pages indexed but it has lackluster Adsense performance, then it might be worthwhile to try the eBay Sniplet blocks instead.
Another possible use would be with Blogger Blogs or other hosting sites where BANS isn’t an option. If you’re short on cash this gives you a way to cash in on BANS like methods without having to spend any money. I’ll probably give this method a try soon as some of my new Blogger niche blogs get a little age on them so that I can monetize them.
Lastly, it’s a possible option for monetizing a flagship blog since Adsense often does poorly on this type of blog and may get your entire account smart priced if you participate heavily in social networks like EntreCard or StumbleUpon.
What do you think? Do you think you might have an use for this method?