I thought I would take a look at what bloggers who chose to publicize their earnings said that they made in January and break them down as if they were working a full time, hourly, job.
The formula I’m using is simply dividing the stated earnings of the blogger by the number of hypothetical work hours in a month. For the purposes of this exercise I’m assuming a 40 hour work week with 4 weeks in a month for a total of 160 hours for the month. This means that if a blogger made $1000 I would divide this by 160 and the result would be $6.25 an hour.
Yes, I know some bloggers spend very little time on their blogs and others a lot more. But we’re just taking an average measurement here.
Here’s a table of earnings by blog.
|Blog||Stated Earnings||Hourly Wage|
|Mixed Market Arts||$13,585.01||$84.91/hr|
|Life is Colorful||$1407||$8.79/hr|
|Sha Money Maker||$2088||$13.05/hr|
|The Affiliate Toolbox||$19.89||$0.12/hr|
|Learning To Live Well||$232.10||$1.45/hr|
|Becoming Debt Free||$231.49||$1.45/hr|
|Mommy and Monster||$122.20||$0.76/hr|
|How to Make Money||$11,559.54||$72.25/hr|
UPDATE: Links have been removed from the table above since some of these sites are no longer around as of 2011
I started by working my way down the 45n5 Top 100 Make Money Online list and also the Google Blog Search looking for January 2008 earnings reports. The first 20 that had such a report that I could find were used. If your blog is featured and if something is inaccurate, let me know and I’ll adjust it.
In doing this research I found a lot of top bloggers do not publicize their income. That’s why you don’t see some big names on the list. Some bloggers also got a big boost from a one time sale or listed income that wasn’t directly from their blog. Others didn’t include non-blog income in their stats post while others did not post everything that they earned. I just went with the number that they had posted on their stats post. I’m also calculating off of gross revenue, not net, since expenses and such vary considerably.
What We Can Learn From It
First, I’ll have to agree with the excellent advice of Court and Vic to not do a monthly stats post unless you do have a point to prove like Grizzly of How to Make Money did with his Adsense earnings or how John Chow uses it to rope in more sycophants.
Secondly, and most sadly, most bloggers would make more money working a shift at McDonalds than they do blogging. Of course there are the advantages of working for yourself part-time and the enjoyment of online socializing and so forth. But, if you want to make it more than just a hobby, and I think most of the people on the table above do, then you need to look at some better ways of earning money online that just running a single social blog.
Lastly, the way I break it down is that you have to be earning about $2500 a month to have a equivalent of a good, full time, hourly job and around $5000 a month to reach the income point where you’re getting into the corporate management or skill professional salary range.
What are your thoughts on this? Do a stats post or not? Do the rewards of blogging outweigh the low earnings? Like or don’t like how I calculated it? Leave me a comment and let me know.