Here’s the review…
What is The NextPost?
According to the Blogger profile page Mark lives in Malaysia and is a freelance writer and blogger. The site byline is “It’s the next logical step to take to the next level… in your money quest.” Some additional info would be nice here but isn’t that necessary.
This is a Blogger blog although it’s hosted on it’s own domain. It uses a very austere 2 column, right side sidebar, Blogger template that works well for SEO purposes but isn’t that visually appealing.
Navigation is very lacking in this blog. It is difficult to find older posts although there is an archive widget buried in the sidebar. Is this by design to make the site less sticky and to optimize search traffic and to increase the possibility of ad clicks?
I didn’t notice any monetization on this site. Ha! Gotcha! This is one of the most monetized blogs I’ve run across. I think I counted at least 20 different offers on the site and there are probably some I missed. I’ve even bought an ad on his site, a TopSpot link, a while back.
Monetizing a “make money online” blog is difficult but The NextPost seems to be working on the theory that if you throw enough noodles on the wall something will stick. Monetization is often complicated for Malaysian bloggers so I can understand him trying just about anything to make some money. Some of the widgets do load slow and this might cause some search visitors to bounce away too quickly. A review of loading times on the various advertising methods might help optimize page load times.
One thing I’d recommend would be cutting back on or removing the Adsense from this blog if the CTR on this site is less than 2%. Having it on a blog that pulls in social traffic in the make money online category might result in smart pricing of the whole account. This could be important if Mark wants to develop Adsense using niche blogs.
I did find the content a little on the weak side. Many of the articles just point to other things being said on other sites or are paid posts. This is a further indication to me that the blog might be intended to grab and convert search traffic more than being a truly informative site. That’s OK if that’s the goal although some improvement in content would be needed for it to become a informational blog.
However, there were a few highlights I’ll point out.
In Is BlogRush Dead In The Water? Mark discusses one of my big dislikes, BlogRush. While he isn’t quite convinced of it’s uselessness back in November when he wrote this article, it seems that he’s Flushed the Rush since that time.
It looks like he ran into some trouble with BlogCatalog back in April: When Blog Catalog Gets Your Goat…
In this post, Shocking Quality Of Blog Reviews Revealed, he reviews a bad review he got via Review Me. At least a follow up post indicates he got a refund for that review.
The NextPost is a heavily monetized, make money online style, blog. It seems to be designed to snag search traffic in this area more than being a social blog. The content is a little on the light side but this shouldn’t be a problem unless Mark wants the blog to become an authority site in the make money online field.
Get Your Site Reviewed
If you would like your blog reviewed by me for free, just like Mark did, use my Free Blog Review page to request one. The waiting time for one right is is about 3-4 weeks but it should be worth the wait.