In Part I of the Secret Guide to Social Blogging Success we went over how to kick off a “make money online” fame blog. Next, Part II explained how to boost the fame blog through socializing. In Part III, we learned how to develop ’social proof’ by hook or crook’. Part IV described Google’s role. Part V discussed the infamous ‘ramp’ to boost the blog to the top. Now, in this final part, we’ll examine what you do when you’ve arrived.
This semi-serious, semi-satirical, look at blogging for social fame is intended for the blogger who wants to become a famous, make money online, blogger. While there are some lessons in here, some of them being what not to do, it’s not intended for someone who wants to actually earn money online.
DISCLAIMER: Some techniques in this series aren’t completely ethical and maybe even downright mean and nasty. The ideas and opinions expressed are primarily based on applying business system planning and analysis to observations of the actions taken by top make money online bloggers. Some of this information is speculative and should be taken with a grain of salt. Some parts are for entertainment purposes only. Shake well before using. Apply to affected area twice daily. Do not exceed recommended dosage. Consult your family doctor before beginning any blogging program. OK, now with the disclaimer out of the way, let’s get into the thick of it.
At the Top
OK, let’s assume you’ve played your cards right and now you’re a famous make money online blogger. Are you going to be a one-hit wonder or are you going to stick around a while? Bask in your fame or sell out? Help others or milk them for whatever cash you can extract from them selling false dreams? Or will you be Living in a Van Down By the River?
Here’s the problem you’ll be facing. Basically it breaks down to the fact that if you don’t keep paying for social traffic in some way you’ll eventually lose it. This is because there’s not enough cash packed organic Google search traffic available for the keywords a make money online blog typically ranks well for. If you do things that screw up your position in Google, such as selling followed links and reviews, then you’ll be even worse off.
What are the options available at the top since sitting still isn’t a viable option?
Cash In Your Chips
One option is to sell your blog at this point and start the process over again, perhaps using one of your entourage blogs. The question is will this work, particularly if you’ve been faking your revenue numbers and other stats to some extent all along?
Well, that’s a big ‘maybe’ because it depends on several factors.
First, how is the blog branded? If it’s branded to a person’s name, your own or a false one, it will be difficult to sell. If it’s a generic one, like WampumPilgrimage.com, you’ll stand a much better chance of selling it.
The current rule of thumb when it comes to selling blogs is that you can sell it for about 10 times the monthly income. This probably isn’t the best way to calculate its worth but it’s one of the most common ways. Others will also take into account Google PageRank, Alexa traffic count, RSS subscriber count and the like plus private traffic and monetization stats.
The problem here is that if you’ve been consistently misstating your blog’s income that you could get into some significant legal trouble for fraud. If this is the case then a sale is not a good plan for you. However, if you’ve based your phoney earning statements on more nebulous, off-site, sources you could probably sell based on your traffic and PageRank alone. The
sucker buyer would purchase on the hope of monetizing this awesome traffic plus having the advantages of a good PR number .
The bottom line is buying an existing blog like this is a bad idea. You have to hope that the people who’re doing this don’t discover this before you’re ready to sell.
Sell the Dream
Another common method is to sell the dream of becoming rich by making money online to your loyal fan base. This method has a lot in common with the way multi-level marketing (MLM) organizations manage their downlines. Here’s how you can accomplish this.
First, you convince them that by following your program, such as participating in a private paid forum or using an advertising widget you recommend or buying an exorbitantly priced paid review from you, that they will be well on their way to riches just like you.
Next, you keep upselling and side-selling them. For example, if you have a private forum, offer them a more exclusive level with personal level coaching for a $1000 or more. Or, if they buy your eBook for $99, use it to sell them on your hosting plans, custom WordPress themes, and so forth. Emphasize that they’ll need all these tools in order to be successful and, if they don’t make an investment in them, make it clear that you don’t think that they’re serious about making money online.
And, lastly, always dangle the dream out in front of them. Show them things like expensive sports cars, homes, fine dining and other experiences and products that you can afford with your awesome income. If you generate enough desire in them they’ll follow you anywhere you choose to lead them.
With a core audience of about a thousand loyal readers who will do just about anything you say you’ll be able to sell these products to them and make a nice chunk of change. That is for a while until disillusioned attrition eats up your following. The important thing will be bringing in fresh meat for your moneymaking grinder. If you can do this successfully you’ll be set for Internet fame and, finally, fortune for some time to come.
So, when you don’t have organic search traffic on your side, how do you get new
suckers visitors to join your money making venture? Simply answer, you find ways to buy it at a rate that will still make you a profit.
In your position as the newest mover and shaker in the make money online sector of the blogosphere you’ll be in the right place to promote whatever widget or other such plan companies want to foist on the unsuspecting public.
For example, let’s say that an advertising company is coming out with a new widget called ThingamabobAds. They’ll want you to promote it and, in exchange, you get a kickback, for example, $1000 a month. You get guaranteed cash and they’ll get 1000’s of
suckers publishers displaying an ad widget. Of course, most of these noobie publishers rarely are able to reach the necessary payout level before they give up in frustration. Guess who gets some of this money?
Or, let’s say that they’ve got a new social traffic generating networking widget called EgressBlitz that they want you to promote. They’ll give you cash under the table to display it on your site and promote it. This, in turn, sends you extra traffic through the widget and thus more meat for your grinder.
Another way you can do this is to work deals with other major and second tier blog owners where they help steer traffic toward your paid services in exchange for cash or other consideration. For example, for every person who signs up for a $1000 coaching session pay the referring blogger $500 or so.
There are several other ways to retain fame and make money too. Just look around the blogosphere and, if you look close, you’ll see them in action right before your eyes.
OK, that’s it for this article and the series. I hope you found it a good read. Leave me a comment and let me know what you thought about it.