People who’ve been keeping score have noticed that the real money to be made in blogging isn’t in talking about making money blogging but in blogging about a particular niche. MSBNC’s business pages caught up with this trend in this article: Casual blogging not just lunch money now.
In it, they interview a guy by the name of Zach Brooks who, according to the article, makes $1000 a month simply blogging about places to eat in midtown Manhattan in New York City. Take a look at his blog and you’ll see how niche blogging works, good targeted content with good targeted ads. Now that’s how to make money off of ‘fine dining’ even if you aren’t a ‘dotcom mogul’.
Another person they interviewed for the article was Samuel Chi, a sports journalist and statistician who posts his calculations on college football rankings on his blog, BCS Guru. His site isn’t fancy at all but, according to the article, it brought in $8000 over the past college football season.
Adsense or AdCENTS?
The article really talks up Google’s Adsense but, if you read closely and look at the two sites mentioned above, you’ll see that the real money is being made through ads that target their niche, such as a football ticket broker, or complementary niches, things of specific interest to NYC midtowners.
Adsense earnings can be quite fickle. As I discovered recently, your ads can get ’smart priced’ due to a low converting site with traffic, like OpTempo, and hurt your earnings on your niche sites that are converting well.
Also, since you have little control over the links it displays, might take your visitors to competitors’ sites. Remember, a niche without a competitor doesn’t exist, at least doesn’t exist for long.
No Ramp Needed
Another interesting thing in the article is that both Brooks and Chi say that the blogs only needed minimal promotion to get where they’re at. They didn’t have to go around commenting on blog after blog or submitting links to every directory in sight. I’d also guess they didn’t have to actively work at getting Dugg or Stumbled either. Nor did they need an expensive paid review to ‘ramp up’. Do they worry about the next Google PR update? I doubt it.
From what I gather from the article, all they had to do is get mentioned in a few niche related forums or social networking sites and that traffic, along with search traffic, got their sites to where they are today.
Take the time to read the MSNBC article and take a look at the two sites. There’s a lot of good information there, particularly if you read between the lines. If you have some thoughts on it, please leave a comment and we’ll discuss it.