A few days ago Vic at Blogger Unleashed had this post that talked about using a fake video ad to generate what he call bait and switch traffic. The idea is to put up picture that looks like a clickable video object that has a compelling image that people just have to click.
Of course, they click through to a sales landing page and, of course, many will be quite annoyed by that. But, as Vic reports, with an 80% click-thru rate on the ad with even a low secondary landing page 1.5% CTR you could make $40-70 a day from this ‘junk’ traffic if you had a high traffic site feeding it.
Since he mentioned me in the post, I thought I’d put together a few fake video graphics last night as examples for anyone who’s wanting to try out this method. If you do try it, carefully read all of the instructions that Vic gives because some advertisers don’t like this kind of advertising. They consider it too deceptive.
All of the video graphics below just click through to the picture.
Selling the Sizzle
As Vic points out, there are certain kinds of pictures that attract attention and he’s had the best luck with seductive images of women. Here are a few.
Selling the Cute
Of course, cute animals and stupid pet tricks also should generate click-thrus if you want to have a less risque look on your site.
Selling the Agony of Defeat
People stop on the road to get a look at an accident or to see people’s reaction to it. Maybe something like these images would work?
Do you have an idea for this kind of bait and switch graphic? Do you think any of these images would work? Do you think such ads are not a good practice? Leave a comment and let me hear your opinion.