Bait and Switch Video Graphics

Click To Activate Video

A few days ago Vic at Blogger Unleashed had this post that talked about using a fake video ad to generate what he call bait and switch traffic. The idea is to put up picture that looks like a clickable video object that has a compelling image that people just have to click.

Of course, they click through to a sales landing page and, of course, many will be quite annoyed by that. But, as Vic reports, with an 80% click-thru rate on the ad with even a low secondary landing page 1.5% CTR you could make $40-70 a day from this ‘junk’ traffic if you had a high traffic site feeding it.

Since he mentioned me in the post, I thought I’d put together a few fake video graphics last night as examples for anyone who’s wanting to try out this method. If you do try it, carefully read all of the instructions that Vic gives because some advertisers don’t like this kind of advertising. They consider it too deceptive.

All of the video graphics below just click through to the picture.

Selling the Sizzle

As Vic points out, there are certain kinds of pictures that attract attention and he’s had the best luck with seductive images of women. Here are a few.

Click To Activate Video

Click To Activate Video

Click To Activate Video

Click To Activate Video

Click To Activate Video

Selling the Cute

Of course, cute animals and stupid pet tricks also should generate click-thrus if you want to have a less risque look on your site.

Click To Activate Video

Click To Activate Video

Click To Activate Video

Selling the Agony of Defeat

People stop on the road to get a look at an accident or to see people’s reaction to it. Maybe something like these images would work?

Click To Activate Video

Click To Activate Video

Other Ideas?

Do you have an idea for this kind of bait and switch graphic? Do you think any of these images would work? Do you think such ads are not a good practice? Leave a comment and let me hear your opinion.

 


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2 Comments »

Comment by Vic
2007-12-21 16:47:26

LMAO Frank I love how you seem to mmmm re-word what I say. Maybe you can say it like me and just use the #$@&^ LMAO.

Comment by jfc
2007-12-21 18:35:31

Hi Vic,

It’s like the TBS version of Scarface. :)

 
 
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