I’ve had EntreCard installed about a week now so, spurred on by this article by Vic, I decided to compare and contrast the traffic I’m getting from EntreCard versus what I’m getting from other sources. While I usually check WordPress stats daily, I don’t use Google Analytics as often. I had noticed a definite uptick in traffic since I installed EntreCard but I hadn’t really examined it for quality.
EntreCard: Wham, Bam, Thank You Ma’am
The traffic from EntreCard is primarily focused on one thing and one thing only, dropping a card and moving on to the next site. During the time period from December 4, when I installed the widget, through December 11 I had 116 visitors from EntreCard. 90% of these visitors were new, which is good. Having new people discovering your site helps it grow. Unfortunately, these visitors only stayed long enough to find the card and go. The average time on site for these visitors was a mere 46 seconds, viewed one page and they bounced to another site, exiting through the card widget, 90.52% of the time.
This indicates that a large portion of EntreCard traffic is junk traffic. It may help increase Alexa stats a bit but it doesn’t contribute to the growth of the site or the monetization of the site.
However, the 10% that did stick around was actually quality traffic. They exited through advertising links, left comments, stumbled an article and viewed multiple pages. Is this small amount of quality traffic of value? For now, I think it is.
The bottom line is that EntreCard isn’t going to bring you quality traffic but it will bring traffic, unlike BlogRush. It’s probably worth keeping around but I’d bury it near the bottom of your sidebar, sandwich it between big ad blocks or do other things that will make a visitor have to give your site more than a few seconds.
Blogging Zoom: Slow and Steady
During the same time period, Blogging Zoom sent 55 visitors, 80% of them being new. These visitors did stick around long enough to read an article, clocking in at an average time on site of 2:47 with a bounce rate of 61.82%. Visitors from Blogging Zoom were, as best I can tell, more likely to stumble post, click ads or leave comments.
Another side effect that I may be seeing from Blogging Zoom is a rise in hits from Google. Vic and Court had mentioned that one of their goals with BZ was to improve participants’ organic search results. I’m not sure if it’s this site getting out of the ’sandbox’, the BZ effect or what, but organic Google searches have at least tripled in the past two weeks.
My take on Blogging Zoom so far is that is something that will build slowly but it should bring a good amount of quality traffic, people who’ll stick around and interact with your site.
The Real Champs: StumbleUpon, Google and Other Blogs
The best traffic I’m getting is from StumbleUpon and Google.
During the same time frame, SU sent close to 500 visitors and 87.67% were new. They hung around an average of 3:14 and had a bounce rate of 45.67%. Most of them did exit through the stumble button as best I can tell although some clicked ads.
Google sent around 300 visitors, 85% of them were new. Their average time on-site was 5:23 and a bounce rate of 43.67%. As I mentioned, this number has really jumped up since last month.
The other interesting thing that I noticed was the ‘long tail’ of referrals from other blogs. While individually these were less than 10 hits a piece they did add up to nearly 200 visitors and the average time on site was around 10 minutes and a bounce rate of around 35%.
Oh Noes, a Stats Post
Oops, I went and broke one of Vic’s rules by posting stats but I thought that people would find them interesting since the buzz about EntreCard is hot and heavy right now.
What do you think? Have you seen better stats from EntreCard? Have you even looked at the traffic quality? What are you getting out of Blogging Zoom? Leave a comment and let me know.