Colin King gave me an idea in this comment on my Can Behavioral Targeting Improve Income for Smaller Web Sites? article:
On websites, these 125 square ads, they are all the same size and in the same place on every site. I do not see them any more. To successfully advertise you have to capture the visitors attention
So I decided to say goodbye to the 6 125×125 ads I was running in those spots and try something else.
I also noticed the Google Video Ad block didn’t seem to be performing well either and might be contributing to a slow page load so I decided to get rid of it too.
Now the question was what to replace them with?
Ad Rotator Plugin to the Rescue
I decided that going with ads between 300-400 pixels wide and 240-400 high would be the thing to try in my sidebar since it can easily accommodate ads of that size. But, I wanted to mix them up and show different things to try to avoid infamous “ad blindness”.
To do this, I downloaded and installed the Ad Rotator plugin from Angsuman Chakraborty. This plugin is rather easy to use. You just have to install it like any other plugin, create a text file with each of your ads on a single line and place a single line of PHP code in your template where you want ads to rotate in and out.
I’ve loaded up the rotator with some ads from Share-a-sale, Copeac and Azoogle to see how they’ll perform. As I’ve mentioned, I haven’t been too impressed with the performance of affiliate offer ads on my blogs so far. It will be interesting to see if this method changes this trend.
I decided to keep Adsense separate for now since it fills a different role.
I also added a My Advertisers page where, if you’re adventurous and like ads for some crazy reason, you can see all of the ads I have in rotation at once.
What do you think of the ad rotation method? Have you tried it? Do you think it will work? Hate or like the new ads? Leave me a comment and let me know.