Bye-Bye 125’s

Ignore This Ad

Colin King gave me an idea in this comment on my Can Behavioral Targeting Improve Income for Smaller Web Sites? article:

On websites, these 125 square ads, they are all the same size and in the same place on every site. I do not see them any more. To successfully advertise you have to capture the visitors attention

So I decided to say goodbye to the 6 125×125 ads I was running in those spots and try something else.

I also noticed the Google Video Ad block didn’t seem to be performing well either and might be contributing to a slow page load so I decided to get rid of it too.

Now the question was what to replace them with?

Ad Rotator Plugin to the Rescue

I decided that going with ads between 300-400 pixels wide and 240-400 high would be the thing to try in my sidebar since it can easily accommodate ads of that size. But, I wanted to mix them up and show different things to try to avoid infamous “ad blindness”.

To do this, I downloaded and installed the Ad Rotator plugin from Angsuman Chakraborty. This plugin is rather easy to use. You just have to install it like any other plugin, create a text file with each of your ads on a single line and place a single line of PHP code in your template where you want ads to rotate in and out.

I’ve loaded up the rotator with some ads from Share-a-sale, Copeac and Azoogle to see how they’ll perform. As I’ve mentioned, I haven’t been too impressed with the performance of affiliate offer ads on my blogs so far. It will be interesting to see if this method changes this trend.

I decided to keep Adsense separate for now since it fills a different role.

I also added a My Advertisers page where, if you’re adventurous and like ads for some crazy reason, you can see all of the ads I have in rotation at once.

What do you think of the ad rotation method? Have you tried it? Do you think it will work? Hate or like the new ads? Leave me a comment and let me know.

 


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10 Comments »

Comment by Alex
2007-12-08 20:27:01

Based on plugin description - it is a simple ads rotator … how are you tracking performance of the ads? Unless you know which gets clicks and which doesn’t - you entire rotation results can be compromised as one bad ad can make it look as not worthy effort …

I would be interested to learn how you get around it? Separate tracking site? so you could add a unique link to each ad that you could track and see how many clicks it generates?

Please do share ..

Alex

Comment by jfc
2007-12-08 20:33:40

Hi Alex,

Share-a-sale, Copeac and Azoogle track this on an ad-by-ad basis for me. By viewing my stats when I login to my accounts there I can tell which ads get views, clicks and, most importantly, money making actions.

If I was running my own custom ads I would probably write my own PHP redirect page that would save a count to a MySQL table.

 
 
Comment by jblu
2007-12-08 22:00:18

Great experiment idea. I’m also in the process of ad experimentation. I’m interested in finding out your test results.

Comment by jfc
2007-12-08 23:19:21

Thanks for stopping by jblu,

I’ll be posting the results sometime around the first week in January.

 
 
Comment by Todd Morris
2007-12-08 23:38:58

Hi Frank,

I think that after the question “what should I write about?”, the next question most bloggers have is “how much and what type of advertising should I display?”. Please let us know how your experiment works out. p.s. my wife made me click on the Check ad to see if they have Tinkerbell … she doesn’t need any more just yet, but I bookmarked the site for when she runs out.

Comment by jfc
2007-12-08 23:56:25

Thanks Todd,

One of my goals with OpTempo was to experiment with monetization, something that I didn’t like doing that much on my programming blog.

Thanks for the click on the ad. Checks Unlimited has a 180 day cookie, which is nice. Most ads have a shorter click-thru duration while some have none at all.

 
 
Comment by Colin King
2007-12-09 04:56:10

Hey you’ve got my attention now! ;) The ads look better each has their own space to work in and they’re good ads, LCDS, sports, Buffy and music - great combination :) Almost makes me want to advertise on my blog. I too would be interested to see if this performs any better or worse than the 125s.

Comment by jfc
2007-12-09 09:00:02

Thanks for the inspiration Colin,

So far as performance goes they are at least getting clicks, but no actual conversions yet.

I’ve always heard that ads greater than 250×250 performed better, even when not directly integrated into content, so it’s time to put them to the test.

 
 
2007-12-09 17:16:51

[…] Bye-Bye 125s - Frank, over at OpTempo.com did a review of my blog a couple of days ago. The next day, he made a post about taking down his 125×125 ads, and replacing them with an ad rotator plugin. Seems to be going against the grain, but works well on his site (I was enticed to click one of his new ads). I also wanted to thank Frank again for the advice in his review. He suggested I install the dagon design site map generator, which I agree makes navigation of my previous posts much easier. […]

 
2008-08-05 22:35:34

[…] Bye-Bye 125s - Frank, over at OpTempo.com did a review of my blog a couple of days ago. The next day, he made a post about taking down his 125×125 ads, and replacing them with an ad rotator plugin. Seems to be going against the grain, but works well on his site (I was enticed to click one of his new ads). I also wanted to thank Frank again for the advice in his review. He suggested I install the dagon design site map generator, which I agree makes navigation of my previous posts much easier. […]

 
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