That’s a good point.

The “holy grail” of advertising is developing an ad that the buyer wants to see. You want an ad that someone won’t TiVo through or block, that will be noticed and viewed with interest. That’s the goal of behavioral targeting.

The plan is that while some people would still mentally block it, a higher percentage of people would interact with a targeted ad than they currently do with Adsense or the 125’s, resulting in higher click-thru rates and sales.

I’m certainly considering dumping the 125’s I’m using here. I could put a large rectangle Adsense block there and get more clicks.

On websites, these 125 square ads, they are all the same size and in the same place on every site. I do not see them any more. To successfully advertise you have to capture the visitors attention,

Our vision looks for patterns, once a pattern is found, mentally it has a lower “status”, while we scan for new patterns.

Private ad sales, particularly those on a per time period basis, are a good way to make money. I thought about selling the here but I’ll probably wait until January.

The best way to make money with a blog used to be paid ‘reviews’ that passed PageRank and text ads that did the same but Google has killed that golden goose. This leaves a huge vacuum for something Google friendly to replace it.

Maybe I’ll look into this as I get more traffic and become more established.

If you look at what the current big advertising brokers are looking for, 2000 to 5000 page views a day. Now consider that most smaller blogs that have reasonable age and promotion will get about 50-250 hits a day. All an enterprising broker would have to do is bundle about 50-100 of these sites into a package and sell them to advertisers. They could do it by niche and traffic level and the return should be comparable, or even better, than what a single big site returns.