November OpTempo Stats Wrap-up

November was OpTempo’s second month of operation. Here’s my report on the various stats for the month.

Traffic

Traffic was heavy the first part of the month but lightened up toward the end of the month. I think this was due to the Thanksgiving holiday in the US along with my slightly slower posting and promotional schedule during this time as well. The theme switch may have also contributed to this since there were some early glitches.

There were about 3000 unique visitors to OpTempo during November.

Nearly 80% of visitors here used the Firefox browser with 17% using IE.

StumbleUpon sent the most traffic my way at about 45%. Blogging Zoom accounted for 8% and Google a paltry 6%. The rest are either direct/unknown, other social bookmarking sites or from a long tail of blogs that I’ve left comments on.

My biggest keywords from search were for the Burger King’s Homestyle Melts and SitePal posts. I don’t rank that well in search for these terms directly but they both picked up a decent number of hits on the long tail.

My traffic goals going forward are to work on getting more pages showing up in Google and to see if I can do further promotion to build traffic from additional sources.

RSS

I had hoped to boost RSS subscribers to at least 100 but this figure has been stubbornly stuck at about 50 all month, give or take 10 subscribers on a particular day.

Monetization

This has been rather disappointing so far with the site earning right at $15 for the month. This was from Adsense, ScratchBack and Sponsored Reviews. I’ll have to consider some other methods of making money from this site if I want to reach my goals. Expect to see adjustments to this over the next few weeks.

Content

I produced 68 articles for the month, an average of 2.3 articles a day. I had planned on about 100 (3.3/day) but holiday plans put this out of the question.

I’ve been trying to incorporate more graphical elements into posts so you’ll be seeing more of this. Also remember to check the alt tags of images. Sometimes I’ll put little messages into them.

Goals Going Forward

I think the best objective for the future is to work on traffic building and general promotion rather than concentrating on specific numeric goals. Bringing in traffic should contribute to earnings as well.

I’m probably going to work a little more on the theme to try to make it more unique.

I’m going to be playing catch up on the Free Blog Reviews. I’ve built up quite a backlog due to the number of requests that have come in primarily from a ScratchBack campaign.

Any input you have on how I can make improvements on OpTempo is appreciated!

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November, OpTempo Stats