I was using StumbleUpon tonight and I ran into an example of a great landing page and really bad landing page. Let’s take a look at them.
The Bad Stumble
This was the bad stumble. This "Made for Adsense" blog is sure to draw a quick thumbs down. The ‘article’ was a short snippet from an article farm, about 200 words of useless "work at home" tripe. Submitting this to StumbleUpon is certainly a "What were they thinking?" moment. While such a poor page might work for an arbitrage page, at least until Google shut down the attached Adsense account, it isn’t going to work with SU. (And no, I’m not providing the address of this site)
The important thing to remember is that stumblers navigate to new pages by clicking the ’stumble’ button, not by clicking ads like some search visitors will. If a stumbler clicks your ad, that means they’re probably very interested in the subject matter you presented or that the ad represents.
The Good Stumble
Notice how they used a small Adsense block. This insures that the two highest paying ads are the only ones shown for maximum revenue as well as best user experience. The only thing that might be done different is to use an affiliate offer. It would be interesting to figure out which does the best.
What do you think about these landing pages? Which do you think would make the most money over an average month? Leave me a comment and let me know what your thoughts are.