Bob Dylan Sells Out to Cadillac

Yes, the times they are a-changin’ as Bob Dylan hawks a Caddy SUV. Here’s a commercial he did for MyCadillacStory.com

To paraphrase the Don Henley song,

Out on the road today
I saw a Bob Dylan driving in a Cadillac
A voice inside my head said don’t look back
You can never look back

You’ve got to wonder what the young Bob would say to old Bob cruising around in a luxury car.

Is this the right approach to go after the boomer marketplace? I don’t think so since, even though they’re pushing 60, a Cadillac is still “Dad’s Car”. Can Dylan break it out of that mold? I doubt it because he’s too much of an anti establishment icon. Most people will look at it like, “Yeah, Bob’s cashin’ in, good for him.” while going over to buy a German or Japanese SUV.

What do you think? Can Dylan capture the boomer audience?

 


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7 Comments »

Comment by GoingLikeSixty
Comment by jfc
2007-11-06 09:45:44

Thanks for stopping by,

I’ll have to check out your blog some more. I gave it a quick glance and it looks interesting.

 
 
Comment by Cadillac Sixteen Concept
2008-01-24 18:12:33

I believe each series of Cadillac has its own segment. As long as Bob Dylan is not the ads ambassador for all Cadillac, then they will be just fine. They need to get another person to help to do the advertising for different series. Don’t you know that Even MotorTrend has elected Cadillac CTS as 2008 Car of the year? And for what I think, CTS does not look like a dad’s car :)

Comment by jfc
2008-01-24 20:26:55

Hi Cadillac Sixteen Concept,

We used to own a ‘99 Catera we got rid of a few months ago. I think it was the second least reliable car I’ve ever owned, the worst being a ‘78 Chevette. I’ve had serious and ongoing problems with every GM vehicle I’ve ever owned except for my first car, a ‘68 Pontiac Bonneville. As you can guess GM isn’t on my hit parade.

 
 
2008-07-01 00:30:22

Oh no! Is that really Bob in that Caddy? I am very, very disappointed. He could have the adoration of the Boomers if he would just be the Bob we all knew and admired. He is making a mockery of his own life. Sad, sad.

 
2008-07-16 13:59:13

Oh, I don’t think it’s that tragic. Even when he’s hawking Cadillacs, Bob still sounds cool.

And I think I’m willing to give him a pass on this one, for a couple of reasons: they didn’t use one of his songs, and he was pushing XM satellite radio as hard as he was pushing Cadillac. And he really does have a show on XM, and I gather it’s pretty good.

So let’s leave old Bob alone so he can hit the road again, play a few shows and earn the money that it’s gonna take to gas up that Cadillac SUV!

 
2008-08-08 01:21:42

Well I agree with Discount Luau Decorations and I would feel better if it had been a Prius commercial.

 
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