Making Money With Adsense Even If You’re Old and Gray

It’s a common attitude that ‘old folks’, meaning people in the baby boomer generation, or just people over about 40 in general even though they aren’t necessarily baby boomers, don’t understand the Internet. For example, read some of the comments on this ProBlogger post, How Old Are ProBlogger Readers? Poll Results. However, it seems that many older people are quietly laughing to the bank as described in this USA Today article: ‘Gray Googlers’ strike gold.

According to the article, Jerry Alonzy who runs Natural Handyman makes $120K a year from Google Adsense ads on his site. While his site is certainly in Web 1.0 territory it just goes to show that you don’t need to be cutting edge to earn a good income online. All you need is to get out there and execute your idea.

The article also mentions Jerrold Foutz, a former Boeing engineer, who runs a niche site on switches called It is also a very plain, ordinary site, but it makes him $25K a year. Hope Pryor’s Cookie Recipes site earns her around $90K a year. Her site is also not cutting edge either and is heavily monetized, more than what you would see some people recommend, but it seems to work very well for her.

What is their secret? It’s pretty easy actually. Content! Content! Content! All of these successful sites have a huge amount of quality, keyword rich, content that insures them a high placement in Google search results. This brings in visitors and thus clicks on advertising. When it comes down to it it’s just that simple and just that hard. Quality content makes money and the more you have the better.

UPDATE: Since I wrote this I’ve learned a bit more about why these sites are successful. All 3 have very good anchored backlinks within their niche. All three are on domains that are 10 or more years old. Content probably has less to do with their success than I originally gave it credit for. Of course, good content will get you better quality inbound links but that’s not the only way to do it.

Of course, the article mentions some people who make the more average $100 or so a year. Results do vary. Some niches just don’t bring in as many visitors and some may find it difficult to place well in searches due to dominate competition. But still, who can’t use a little extra cash coming in from time to time.

What do you think? Does it give you a new perspective on how to earn money using Adsense? Leave me a comment and let me know what your thoughts are.


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2007-10-28 14:25:00

[…] blogs about making money with adsense even when you are old and gray! An inspiration to even […]

Comment by Fergus Mayhew
2008-07-10 09:56:31

This is the other side of a coin that I’ve been tossing around for quite a while. Not only is it possible for the baby boom generation to make money with AdSense — or many other forms of monetization on a website — but there are huge markets available in selling to baby boomers.

While of course there are exceptions to every rule, on average the baby boomers were better educated than any previous generation, and as a result enjoyed a higher standard of living than any previous generation. Now they’re moving into retirement and they have more disposable income than, again, any previous generation.

This is not a crowd to whom you can sell Lawrence Welk or Metamucil. But if you can find the well-designed, cool, and hip products that the baby boomers will be looking for as they try and age gracefully, there’s gold in them thar wrinkles.

Comment by Dave Starr
2008-09-04 02:23:30

Interesting post. I’m a little amazed that it only had one trackback and one other comment in nearly a year. It’s got what should be a catchy title and some good SEO possibities.

I’m a pre-baby boomer … a 1945 model, born the year before the first of the “official” babyboomers. I think folks my age and slightly younger are a real under-served market. I’ve been onlne and earning from AdSense (and other sources, mainly affiliate CPA programs) for more thna three years. I make a lot li\ess thna $120k pe ryear but a heck of a ot more than $100 per year.

Right now a lot of blogging and ecommerce seems saturated with mainly younger folks who are very concious of their age … they seem to write and work their business ideas under the creed of “I’m in my 20’s or 30’s and therefore I only write for/sell to my peers’. Nothing wrong with that, but …

On the Internet no one knows how old you are. If you limnit your audinece only to what you think you persoanlly will buy, you are ‘giving away’ a hige segment of the potential market. Think abut who buys things, rather thna what age group a ‘thing’ appeals to. I’ll wager there are at least as many kids with mp3 players that their grandma bought them as there are kids who actually earned money and bought them on their own … it’s the person with the credit card or the checking account whom you need t press the ‘buy’ button.

Comment by jfc
2008-09-04 08:41:36

Hi Dave,

Akismet doesn’t like you for some reason. I had to rescue your comment from there.

There are a lot of underserved niches out there but everyone wants to sell iPods/iPhones or the latest celebrity craze or, yes, talk about how to make money online when they aren’t making any themselves. I’ve been primarily targeting these underserved niches myself and it’s paid off rather well.

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