John W. Furst who runs E-Biz Booster requested a Free Blog Review and here it is…
What is E-Biz Booster?
According to the well written About page, John is in the business of providing "general advice to specific solutions and recommendations in one-on-one consulting and coaching" for Internet related distribution channels. In other words, it’s a business/promotional blog.
As with all good About pages, John states the purpose and includes information that helps establish his credibility and personality. For example, he lives in the Canary Islands and is still able to conduct business well. That’s quite an accomplishment.
The basic design of the blog is a standard 3 column layout with a fluid center. Many promotional sites tend toward the glitzy with flash and other gimmicks. E-Biz Booster keeps it simple which conveys a more business-to-business approach.
One problem I noted with the site is that sometimes it loads very slowly. I’m not sure of the cause but it may be one of the sidebar widgets that are causing the delay. This is something John should check into, perhaps removing some and testing load speeds using online tools for this purpose.
Speaking of the sidebar widgets, I’d recommend moving them below the fold except for the RSS tags. They may be helpful in some ways but do distract from the site content, which is the key thing for a business promo blog.
Monetization on the front page is all directed toward the business at hand, John’s company. This is exactly right for a business blog. You don’t want to clutter it up with Adsense or unrelated affiliate offers. You want the attention to remain on the business you’re promoting. Unfortunately, he does have Adsense on single post pages. I’d recommend getting rid of that unless it’s a significant revenue source. You want your promo pages to be sticky and Adsense leads your prospects out the door and down the street.
Let’s take a look at the articles on the site.
One that caught my eye was Conversion Rates Improved With Persuasive Design (Part 1) and (Part 2). This is a good pair of articles on how to craft a web site to get customers to convert. I’d recommend anyone who’s building landing pages or sites to sell ebooks or other online products to read these closely.
Another good set of articles is the Touch It - Do It - Get More Done series. Very good advice in it.
There are several other good articles as well as some that promote offers so check them out too.
Get Your Site Reviewed
If you would like your site reviewed by me for free, just like John did, use my Free Blog Review page to request one.